​How to ensure your website is not ‘Just a Pretty Face’

Recently I have been speaking to many business owners and professionals ; who ask me  one common question “My Website looks beautiful, but why don’t I receive enough traffic there?”
Before I answer that question, a decent traffic to a website means 1000 unique visitors a month otherwise all your digital marketing, advertisement will be futile.
Why? Coz if your Website is a Pretty Face without any real data being captured , you have no proof of concept as to what kind of people are visiting your website, what are they doing and why they are coming to you. So without any  solid proof of keywords that work for your website, any advertisement you do assuming these keywords is pure gamble!
So how do you make your website work for you?

1. Check if your website has keywords assigned for every page, every product which is specific and related to your target audience.
2. Ensure you have Google Analytics or similar form of traffic measuring tool in-synced with your website. So you know all your social media posts, blogs, offline marketing are actually driving traffic to your website.
3. Ensure you are using same keywords as your website / product page on your social media platforms. Creating your own hashtags which drive targeted traffic back to your website.
4. Your website should also capture newsletter readers, increasing your database which can help in building your funnel 

Would you like to get your website and digital marketing strategy revised or critically reviewed, please get in touch with us as we offer a 30 minutes brainstorming session where we can help you unstuck and move forward with your digital presence.