Facebook Organic Reach is Not Dead: Here's what we learnt from 6 weeks of experiment on our Facebook Page
We all know Facebook landscape has changed in 2015 tremendously affecting the Facebook Organic Reach for business pages. Then we saw many marketers talking about being creative with our Facebook content and making connection with our followers. But many of small business owners out there are still confused what this means to them? What should they post to their pages?
No wonder almost 50% pages are missing from our news feed that we followed on Facebook via our personal account and business. When we checked these silent business pages manually, we realised that they have not posted content since December 2014 or have done 1-2 posts a week.
Our experiments check how Organic Reach on Facebook gets affected with changes to New Likes, Comments, Shares, Post Likes, Post Clicks or combination of these elements. 6 weeks of experiment on our Facebook page in January and February 2015
*Warning: This is lengthy post with too many screen shots of our Facebook Page*
*Disclaimer: This is our personal experimentation. Results for everyone might be different based on your individual Facebook page followers, reach, influences and best timings for post engagements*
So In January we started with following stats for our page: See Stats for Period 29 Dec 14 – 04 Jan 2015.
For this experimented we concentrated on positively increasing one element of our page at one time, so measure its impact correctly.
*All our efforts were done organically, without spending a penny on FB ads or any offline marketing. *
1.Gaining New Follo
wers: In first week of January we concentrated in gaining new likes for our page. We did the following activities
a.Took Part in Link Ladders – 3 a week
b.Promoted our page on different social media platforms
c.Invited Friends to like our Page
d.Received organic likes through our blog and information sharing posts
e.Received shout outs from 2-3 of our artists and art lovers
See image 15 Jan – 21 Jan Our Followers increased dramatically, but had minor impact on our organic reach and in fact people engagement rate dropped. Needless to say link ladder followers disappeared by up to 10% over time.
“ Engaging Followers are important than New Followers on Facebook ”
2.Sharing Content on Facebook Page – Testing for effects of Type of Posts, Engagement activities (likes, shares, comments, clicks)
We share 3-4 posts per day during Weekdays and 2 posts on Weekends based on the best engagement times for our page.
a.Inspirational and Funny Memes – Organic Reached Increase if posted at right times of the day
b.Educational Articles – Number of Clicks increased when our article was relevant for our audience, which resulted in 50% boost to our organic reach
c.Viral Video Clips – Sharing Occasional yet relevant video clip which was viral on Facebook already increased our reach by 80% (See Pic)
d.Artist Photo Albums – Sharing our Artist photo album also increased our organic reach by 20%
e.Questions – Our followers did not engage with this type of content. Dry status updates were cold turkey for us.
f.Free Offers – Free Offers by other businesses received High Clicks which reached our organic reach by 50%
g.Promotional Post about our Artists / Services – We received good comments and re-shares for these posts, which resulted in 20% increase to our organic reach
"Share Content which engages your followers to click, read and share. Post Likes and Comments are relatively less impacting on your organic reach"
Would love to have followers with organic reach???
You Need to Increase Your Facebook Followers and Share Best Engaging Content with them 4-5 times a day at right times to win Organic Reach Challenge on Facebook (proof below)
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