​Polyvore is niche social media for Lifestyle retail industry, offering a very handy tool for creating your own Vogue Magazine spreads to showcase all the things ‘You Make with Love’.
Jess Lee Co-founder of Polyvore explained how great content is essential for Lifestyle Retail Ecommerce in her recent article on SlideShare.net1.
“People, who indulge in Lifestyle Ecommerce products, are influenced by Inspiration and Design marketing. Create Inspiration and Design marketing for your buyers by generating Unique Content which will benefit your community of users and followers.”
So with Polyvore you can create content and share it within their groups who will appreciate it and will turn it in to Inspiration and Design marketing content attracting the buyers!
Look forward to sharing your sets on Polyvore! Follow The Art and Craft Gallery on Polyvore to see how our social enterprise has benefited from the polyvore platform. 

Polyvore is dedicated platform to curate your favourite fashion, beauty, home décor, furniture products from the zillions of things online. Unlike Pinterest it gives you more options to explore your creativity without being a pin board service.  Similar to any other social media, you can find friends, follow their items, sets, categories and be part of various communities. Social aspect makes the creative process of making sets more rewarding.
Polyvore  = Pinterest + Canva  services  rolled in to one platform.
If unsure whether you need another social media for your business; view the infographic below. It’s dominated by female buyers, connoisseurs and curators of fashion and beauty.
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​Joining Polyvore is Free for individuals and businesses.  You can join through Facebook or Twitter account or open a separate account. 
Follow the next three steps to get familiarise with Polyvore awesomeness!

1. Create your Profile and bookmark the clipper tool, so you can clip any images and save it directly to polyvore while browsing internet.
2. Find friends from other social media by connecting with other accounts within the settings
3. Start clipping your items (products) to get the ball rolling​

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Step by Step guide to create Your first “Set” on Polyvore

1. Click  Create from top menu bar and select ‘Set’ from dropdown menu options
2. You will see a blank canvas on left hand side and categories of items, backgrounds, embellishments, text, colours on the right hand side of your screen.
3. Decide on a theme of your Set – colours, seasonal, themes, or just your favourite fashion products.
4. Find suitable backgrounds for your theme; choose from magazine print, to digital papers and prints.
5. Lets create Winter Inspiration board for this tutorial. Use search tool to find specific style of items to use in your Set. We searched for ‘Winter Background’  
6. Once you are happy with your background, and then select your items which you wish to promote. See below, we have added our Merino Wool felt scarfs from our store. (Tip: First select products from your store / creations which you wish to promote through the set)  
7. Find complimentary products to suit your theme and your store products. These products can be from other brands or fellow handmade businesses. You can also select products which are handmade or under certain Price to suit your Set theme. In this example, we selected products which complement our Scarfs colours and texture.
8. With all the items you can crop their backgrounds, move them forward or backwards and layer them to create a visual treat! All these editing tools are very easy to use, no shortcut keys or complexity of Photoshop here!
9. Add beautiful Quotes, title to your finished Set using the Text tool. Select from multiple fonts and colours.  
10. Publish your Set to share it with your viewers. Insert set title and description with SEO friendly hashtags and publish it to your blog directly!!

Tips to make your Polyvore quick and effective

1. Tag your product related keywords and search terms in your Profile description to increase SEO juices for your website & store.
2. DO NOT link your Polyvore account with your other social media accounts. It does more harm than good. It will reduce the exclusivity of your Polyvore sets and has possibility of over sharing information.
3. Organise your items in Polyvore by tagging them with relevant keywords. You can bulk edit your products, which is quick and easy. Get organised! This will save you time while creating sets.
4. Open multiple search tabs by clicking on ‘+’ to the far right. This will save you lot of time and can view multiple options while creating sets
5. Start building on sets as you go. Save them as draft until you are ready to publish. Work on the sets when inspiration strikes!
6. Share your Sets in Polyvore groups and Pinterest for getting more exposure

 

Connect with us to know which social media platforms are correct for your business.

1. Source: http://www.slideshare.net/JessLee4/polyvore-commercism-march-2014

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Social Media presence has become integral part of our daily online interaction whether you are a professional, blogger, small business owner or growing organisation. 
The beautiful aspect of connecting with customers, business partners and industry influencers is a big plus, but managing such large presence on constant basis is a real time killer for all businesses.
Internet is active 24/7, demanding us to be connected and available for most of the time through all the online presences. This leads to Love and Hate relationship with Social Media at some point!

Enter the world of Social Media Dashboard to get some balance in this social world of marketing and connectivity.
Social Media dashboards syncs with all your social media accounts, so you can manage, post and analyse your social media marketing effortlessly from one place.

5 Benefits of Using Social Media Dashboard

1. Productivity:  Do you get sucked in to Facebook feeds , while scheduling post on your Facebook Page? Then Social Media dashboard is for you! You can schedule your post directly for various platforms without wandering off and achieve more tasks in less time
2. Tracking:  Keep a tab on your competitors through social media dashboard tools. Who’s talking about them?  Who’s engaging with them? And more such information is available at your fingertips with simple tools
3. Scheduling: Schedule your content for weeks ahead, so it’s one less thing to think about during your peak business period. You can share same content on different platforms at different times and dates without logging in to each platform manually.
4. Analytics:  No more guessing game, about your best time s for posting content and engagement on various platform. Social Media Dashboards creates great analytics for you to show your best engagement timings, content reach and style of content your audience likes to read, so get the most of your marketing efforts
5. Collaboration:  Most dashboards will help you collaborate with your team members. You can allocate various roles and activities among them, so you know who’s accountable. Great tool for remote based team members
   
   

So here are the 5 best social media dashboard tools for you to explore

1. Cyfe – Provides an integrated platform to keep track of your social media platforms, emails, SEO and Campaigns. You can create a separate dashboard to keep track of your competitors SEO and campaigns using special widget. Their Forever Free Plan, makes it ever more enticing to join their service
2. Hootsuite – This is my personal favourite for managing Social Media presence. It takes some time to get use to its interface, but has no teething issues ever and you can connect 3 platforms under Free plan and upgrade to better services when you are needs grow.
3. Buffer – Buffer is similar to Hootsuite, but has a very clean user friendly interface. Buffer also gives your suggestion for content that is appealing to audiences in various niches. Free plan is useful when starting out initially 
4. Sendible can schedule future social network posts and bring all your social media interaction under one roof along with emails and SMS marketing integration (CRM).They also include brand monitoring for Yelp which could be useful for local businesses. There’s no free or trial plan available and pricing is bit expensive.
5. Sprout SocialSprout Social allows you to sync your Twitter, Facebook, Google+, LinkedIn and Feedly accounts. It offers 30 days trial plan before you can buy one of their paid services.
   
   

When choosing any service, there’s no right or wrong, just choose the service that caters to your present needs.

• How many social media platforms you wish to connect?
• Do you have team members collaborating for social media marketing?
• What’s your monthly budget for such activity?

These questions will help you decided the best service

Share your must have Social Media tools with us in comments below! Do let me know if there are any other dashboards you would like to add to this list! 

If your marketing team requires any training on the setting up and using of the above said social media dashboards, please let us know. We provide online marketing trainings to business owners and marketers offline as well as online. 

Many people complain when they don't get enough likes or comments on their Facebook Pages, but not many realize there are silent observers ! So, be persistent at your social media activity, so the silent observers become engaging followers.

Track your silent observers today! Read Here