5 Reasons Why You should Enter Business Awards

Wondering if you should enter any business awards? Then you should read this article to find how to grow your business by winning the awards! We have grown our social enterprise The Art and Craft Gallery by constantly winning eight business awards across Australia, USA and India since 2015.  

Is applying for a business award 99ththing to do on your list? Do you brush away every Award Application opportunity, thinking your business is not there yet?
Or
You have won awards for your business and think it didn’t make any change for your business? You feel unsure about optimizing this award opportunity to grow your business?
Then, this is the article for you to understand the power of these Business Awards!
 It’s about time that SME’s take pride in all their hard work + dedication they do in running their ventures. We all know running your own venture takes far more time, dedication and hardwork compared to finding an employment and yet everyday so many of us leave the comfort of 9-5 and follow our Passions.
Business awards exists for this sole purpose of celebrating these brave entrepreneurs who are passionate about their dreams and striving to make a positive impact in their community through their products, service or creating new employment opportunities for others.
So what’s the benefit of writing those case studies and completing those never ending award applications?
Being an entrepreneur myself, I can relate to your concerns; completing those awards application and building our case studies is time consuming activity, however it is worth it for the 5 Reasons below, which I learnt and reaped benefits of after winning my first Business award this year

1. Credibility –Even getting named as finalist for an award increases the credibility of your business, as you have clearly stood out of the few hundred other applicants. Winning Brilliant Biz Mum award for ‘ Best Web Presence’ instantly make our gallery services standout in our creative industry for us. New clients that approached our business, already knew about our expertise and came with some confidence which strengthen our client relationships.
2. Visibility – Every award application is at least read by five – six  peoplejudging  panel members, which means those many people are now aware of your business. They have visited your website, social media accounts to monitor your activity and they are going to talk about it. This is free traffic, word of mouth publicity for your business, increasing visibility.

The visibility multiplies as you are nominated as finalist or winners for these awards. Many awards ask you to show a Nominee badge/ Finalist Badge /Winner Badge on your website with a link to their website, this increase your website SEO for no extra cost. For social Media voting based awards, the visibility can increase further as the awards committee promotes the nominees to gain votes, you can promote it through your personal profiles which are always well received than a Facebook Ad.

1. Free PR – Every Award committee wants its nominees, finalists and winners to seek PR in local , regional and international media as being part of the awards. Journalist loves success stories of entrepreneurs and talking about award winning businesses is like icing on the cake. We could generate $3000 worth of free PR in local and international newspapers for our gallery by getting nominated for business awards in two categories. More PR leads to more visibility and credibility leading to growth in new business.
2. New Opportunities – Winning awards not only builds your credibility amongst your clientele, but it also attracts complimentary businesses, not for profit organization and government organisations which opens new partnership or collaboration opportunities. Getting associated with award winning business helps to increase profile of your partners too.
3. Personal Branding – Every time your business wins an award, you will get an opportunity to increase your personal brand by sharing your entrepreneurial journey. You will get more opportunities to be guest writers, blogger for leading media channels in your industry.

If you are looking to increase the credibility of your business and build your personal brand; start applying for awards today! We help our clients in finding business awards for their industry and create an awesome application so they can reap all the above benefits.

Connect with us if you are ready to increase the PR & Visibility of your business.